You will excel if you:

• Communicate clearly and confidently, whether on a cold call, email, or client meeting
• Treat every rejection as information rather than a setback and move to the next conversation quickly
• Stay organised across a growing pipeline without leads slipping through the cracks
• Are curious about the product and business you are selling, not just the script you are given
• Take ownership of your targets and proactively look for ways to hit them, rather than waiting to be told what to do

Key Responsibilities

Lead Generation and Outreach

• Identify and research potential clients through market research, LinkedIn, and other prospecting channels
• Conduct outbound outreach via cold calls, emails, and LinkedIn messaging to generate qualified leads
• Build and maintain a healthy pipeline of prospects across assigned target segments
• Personalise outreach based on prospect context rather than relying solely on templated messaging
• Follow up consistently with leads at each stage without letting conversations go cold

Lead Qualification and Discovery

• Conduct initial discovery calls to understand prospect needs, budget, and decision-making process
• Qualify leads against defined criteria before passing them further into the sales pipeline
• Ask clear, structured questions that uncover genuine business need rather than surface-level interest
• Document discovery call notes accurately so senior sales can pick up conversations without repeating questions

Pipeline and CRM Management

• Maintain accurate and up-to-date records of all prospect interactions in the CRM
• Track pipeline stages, follow-up dates, and next actions for every active lead
• Report pipeline status, conversion rates, and activity metrics to the sales lead on a regular cadence
• Flag stalled or at-risk deals early so the team can intervene before opportunities are lost

Sales Support and Collaboration

• Support senior sales team members in preparing proposals, decks, and follow-up material for prospects
• Coordinate scheduling for product demos and client meetings across the sales cycle
• Work with marketing to align outreach messaging with active campaigns and product positioning
• Gather and relay client feedback to the product and marketing teams to inform future positioning

Product and Market Knowledge

• Develop a working understanding of Efficienza's offerings, use cases, and competitive positioning
• Stay current on industry trends and client pain points relevant to assigned target segments
• Represent the product accurately and confidently in early-stage client conversations
• Continuously refine your pitch and outreach approach based on what resonates and what does not

Required Skills

Good to Have

• Prior internship or project experience in sales, business development, or client-facing roles
• Familiarity with B2B or enterprise technology sales cycles
• Exposure to CRM platforms through coursework, internships, or personal projects
• Basic understanding of SaaS or technology sales terminology and metrics
• A track record of participation in debate, public speaking, or similar communication-focused activities

Key Deliverables

• A consistently maintained pipeline of qualified leads at each defined stage
• Accurate, current CRM records reflecting every prospect interaction
• Scheduled product demos and client meetings for senior sales follow-through
• Weekly activity and pipeline reports shared with the sales lead
• Measurable progress against assigned outreach and qualification targets

What Success Looks Like

• By the end of the first month, you are work independently in handling the CRM application and the ICP we are reaching out to and holding structured discovery calls
• By the end of the third month, your pipeline is consistently active and your qualified lead volume is meeting target
• Senior sales can trust the leads you pass forward because your qualification process is thorough and consistent
• Your CRM hygiene means no lead is ever lost due to missing follow-up or outdated records
• You are building toward independently running full sales conversations, not just the top of the funnel