Keyword analysis has an effect on any other SEO activity you do, including identifying content topics, SEO on-page, email outreach and promotion of subject. That’s why keyword research is usually the first step of any SEO campaign. Researching keywords help you better understand your target audience. That’s because keyword research gives you insight into what customers are searching for… and the exact words and phrases that they use.
What is Keyword?
Keywords are words and phrases entered into search engines by the users. They are also known as "SEO Keywords" or search queries.
What is Keyword Research?
Keyword analysis is the method by which you study common search words that people types into search engines such as Google, and creatively integrates them into your content so that your content ranks higher on a search engine results page ( SERP).
Is Keyword Research Important?
The best way to find out what people typing into search engines is through keyword analysis. You need to realise this to stop making posts on things no one is looking for. Most domain owners make the mistake, and it's actually a major part of why most of the websites don't get Google traffic at all.
How to do Keyword Research?
We will carry out a keyword analysis framework that you can practise to help you come up with a list of words that you should be targeting. In this way, you will be able to set up and implement a good keyword strategy that will help you get ranked for the search terms you target.
Brainstorm a List of important and relevant topics related to your business
Here’s where you come up with topics that your target customer is interested in. For example, let’s say that you own a furniture store. Some topics that come to mind would be things like:
- Living Room Furniture
- Dining Room Furniture
- TV Stands
- Bedroom Furniture
- Office Furniture
Note: Those are not keywords. They are large topics that you can use to drill down to specific keywords later on.
Fill in the Categories with Keywords
Now that you have a couple of subject categories that you want to work on, it's time to define any keywords that fall under those categories. There are keyword phrases that you think are important to rate within the SERPs (search engine results pages), so your target user is likely to look for those particular words.
For example, if I took that first topic, - "Living Room Furniture"- I'd be brainstorming some keyword phrases that I think people would type in relation to that topic. Those may include:
- Leather Sofas at Best Prices
- 2 - Seater Sofa at Best Price with Free Shipping
- Latest LED TVs Online at Low Prices
- Buy Coffee Table Online at Best Price
- Buy Home Decor From Our Appealing Home Decorative Items Online
The point of this step is to end up with a brain dump of keywords rather than come up with your final list of keywords that you think could be used by potential customers to look for information related to that particular category.
Another smart way to come up with keyword ideas is to figure out which keywords are already being ranked for your site. You would need website analytics tools, such as Google Analytics, for this. Drill down into the traffic sources on your page, and check your organic search data pool to find the keywords that users use to get to your pages.
Run this exercise with all the categories as you have.
Know-How Search Intent Affects Keyword Research
User intent is also one of the most important considerations in your ability to rank higher on search engines. Today, it is more crucial that the web page addresses the issue that a searcher wants to fix, rather than merely holding the keyword used by the searcher. And how does this impact the analysis you do on keywords?
Keywords can have a lot of different meanings. Because the intent behind a search is so important to your ranking potential, you need to be extra careful about how you interpret the keywords you are targeting. Anyone who does an internet search expects to discover something at all. Is anybody looking because they've got a question and they want an answer? Want to visit one particular website? Or, are they searching for that, so they want to buy that? Many of these various search types form part of the user journey.
Make use of Google Suggestions
Type each one of your topics into google.And look at the terms Google suggest to you.And if Google mentions a keyword, you KNOW more users are looking for it.
If you're trying to think of more keywords people may be looking for a particular subject, take a look at the similar search terms that appear when you're plugging a keyword into Google.
How to Find the right Keywords for Your Website?
When you have an understanding of the keywords you want to rank with, now is the time to customise the list with the approach based on the right ones.
There are three main factors you should consider before choosing the right keywords.
- Search volume