Keyword analysis has an effect on any other SEO activity you do, including identifying content topics, SEO on-page, email outreach and promotion of subject. That’s why keyword research is usually the first step of any SEO campaign. Researching keywords help you better understand your target audience. That’s because keyword research gives you insight into what customers are searching for… and the exact words and phrases that they use.

What is Keyword?

Keywords are words and phrases entered into search engines by the users. They are also known as "SEO Keywords" or search queries.

What is Keyword Research?

Keyword analysis is the method by which you study common search words that people types into search engines such as Google, and creatively integrates them into your content so that your content ranks higher on a search engine results page ( SERP).

Is Keyword Research Important?

The best way to find out what people typing into search engines is through keyword analysis. You need to realise this to stop making posts on things no one is looking for. Most domain owners make the mistake, and it's actually a major part of why most of the websites don't get Google traffic at all.

How to do Keyword Research?

We will carry out a keyword analysis framework that you can practise to help you come up with a list of words that you should be targeting. In this way, you will be able to set up and implement a good keyword strategy that will help you get ranked for the search terms you target.

Brainstorm a List of important and relevant topics related to your business

Here’s where you come up with topics that your target customer is interested in. For example, let’s say that you own a furniture store. Some topics that come to mind would be things like:

  • Living Room Furniture
  • Dining Room Furniture
  • TV Stands
  • Bedroom Furniture
  • Office Furniture

Note: Those are not keywords. They are large topics that you can use to drill down to specific keywords later on.

Fill in the Categories with Keywords

Now that you have a couple of subject categories that you want to work on, it's time to define any keywords that fall under those categories. There are keyword phrases that you think are important to rate within the SERPs (search engine results pages), so your target user is likely to look for those particular words.

For example, if I took that first topic, - "Living Room Furniture"- I'd be brainstorming some keyword phrases that I think people would type in relation to that topic. Those may include:

  • Leather Sofas at Best Prices
  • 2 - Seater Sofa at Best Price with Free Shipping
  • Latest LED TVs Online at Low Prices
  • Buy Coffee Table Online at Best Price
  • Buy Home Decor From Our Appealing Home Decorative Items Online

The point of this step is to end up with a brain dump of keywords rather than come up with your final list of keywords that you think could be used by potential customers to look for information related to that particular category.

Another smart way to come up with keyword ideas is to figure out which keywords are already being ranked for your site. You would need website analytics tools, such as Google Analytics, for this. Drill down into the traffic sources on your page, and check your organic search data pool to find the keywords that users use to get to your pages.

Run this exercise with all the categories as you have.

Know-How Search Intent Affects Keyword Research

User intent is also one of the most important considerations in your ability to rank higher on search engines. Today, it is more crucial that the web page addresses the issue that a searcher wants to fix, rather than merely holding the keyword used by the searcher. And how does this impact the analysis you do on keywords?

Keywords can have a lot of different meanings. Because the intent behind a search is so important to your ranking potential, you need to be extra careful about how you interpret the keywords you are targeting. Anyone who does an internet search expects to discover something at all. Is anybody looking because they've got a question and they want an answer? Want to visit one particular website? Or, are they searching for that, so they want to buy that? Many of these various search types form part of the user journey.

Make use of Google Suggestions

Type each one of your topics into google.And look at the terms Google suggest to you.And if Google mentions a keyword, you KNOW more users are looking for it.

If you're trying to think of more keywords people may be looking for a particular subject, take a look at the similar search terms that appear when you're plugging a keyword into Google.

How to Find the right Keywords for Your Website?

When you have an understanding of the keywords you want to rank with, now is the time to customise the list with the approach based on the right ones.

There are three main factors you should consider before choosing the right keywords.

  • Relevance
  • Authority
  • Search volume


Google rates content according to relevance. This is where the search goal definition comes in. Search engines will rank your keywords only if your content satisfies the users' needs. In addition, your content must be the best resource out there for the query. Why will Google rate your content higher, after all, if it has less value than other content on the web?


Google will give greater weight to sources it considers to be authoritative. That means you need to do everything you can to become an authoritative source by enriching your website with helpful, information content and promoting that content to earn social signals and backlinks. If you are not seen as spatially authoritative, or if the SERPs of a keyword is loaded with heavy sources that you cannot compete with (such as Forbes or The Mayo Clinic), you have a lower chance of ranking unless your content is exceptional. If you are not seen as spatially authoritative, or if the SERPs of a keyword contain heavy sources that you cannot compete with, you have a lesser chance of ranking unless your content is exceptional.


You may end up ranking a specific keyword on the first page, but if nobody ever searches for it, it won't lead to traffic to your site. Volume is measured by MSV (monthly search volume), which means the number of times each audience searches for the keyword per month.

Go For a Mix of Head Terms Long-Tail Keywords

let me explain the difference between head terms and long-tail keywords. Head terms are generally shorter and more common keyword phrases — they're typically only one to three words in length, depending on who you're referring about. On the other hand, long-tail keywords are longer keyword phrases that normally contain three or more words. A mix of head terms and long-tail will give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are usually more commonly checked, making them much more competitive (not always, but often) and difficult to rate for than long-tail terms.

Do Competitors Analysis

Just because a keyword is ranking for your competitor, doesn’t mean it will rank for you too. However, understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation. But knowing what keywords your competitors are trying to rate on is a perfect way to help give you another review of your keyword list. If your competitors still rank for those keywords on your list, it's certainly wise to focus on enhancing your rating for those. Don't forget the other keywords that your competitors don't seem to care about. This could provide you with a good chance to own market share on crucial terms too.

you might ask, "How do you figure out what keywords your competitors are ranking for"? Apart from manually searching in an incognito window for keywords and seeing in which places your rivals are in, there are plenty of keyword research tools out there that will help you to run a variety of free reports that show you the top keywords for the domain you reach. This is a fast way to get a feel for the kinds of words that your rivals' rate on.

Narrow down your keyword list

You have a lot of tools at your disposal to do cut down your keywords list,
We recommend you to use a mix of Google's Keyword Planner (you'll need to set up an Ads account for this), and Google Trends.
The keyword planner will provide you search volume and traffic estimates for keywords you're considering. check out trend history and projections of keywords that have way too little (or way too much) search volume. Google Trends can help you determine which terms are trending upward, and are thus worth more of your focus.


Good luck! Now you have a list of keywords that will help you concentrate on the right topics for your company, Is important to re-evaluate these keywords every few months. Some businesses like to do it once a quarter. As you gain even more authority in the SERPs, you can add more and more keywords to your lists to tackle as you continue to sustain your existing presence.

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