We are looking for a Digital Marketing / Performance Marketing Executive to lead digital growth, e-commerce marketing, marketplace visibility, CRM campaigns, influencer marketing, and brand content for a fast-growing beauty and lifestyle brand.

The ideal candidate should have 2–5 years of experience in beauty, skincare, lifestyle, D2C, retail, or e-commerce marketing. You should be equally comfortable creating a campaign idea, briefing a designer, managing Meta and Google campaigns, optimizing marketplace listings, reviewing ROAS, and building retention campaigns.

You will own growth across D2C, Amazon, Nykaa, Flipkart, Myntra, Purplle, retail e-commerce, social media, influencers, CRM, and paid media channels.

This is a hands-on role for someone who can combine creativity with numbers and brand storytelling with performance marketing.

• 1. Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic
• 2. Conduct keyword research, competitor analysis, and content gap analysis
• 3. Optimize on-page elements including meta tags, headings, and content structure
• 4. Build high-quality backlinks and manage off-page SEO initiatives
• 5. Perform regular technical SEO audits and implement recommendations
  6. Monitor and analyze SEO performance using advanced analytics tools

• 1. Plan, execute, and optimize paid search campaigns on Google Ads (Search, Display, Shopping)
• 2. Manage social media advertising campaigns across Meta platforms (Facebook, Instagram)
• 3. Create and optimize audience targeting strategies based on customer data and behavior
• 4. Develop compelling ad copy and creative assets that drive high click-through and conversion rates
• 5. Implement effective remarketing and retargeting campaigns
• 6. Continuously test ad variations to improve performance metrics

1. Plan and execute paid campaigns across Meta, Google, YouTube, influencers, affiliates, and other channels.
2. Own marketing for the D2C website and retail chain e-commerce platform.
3. Optimize listings and visibility across Amazon, Nykaa, Flipkart, Myntra, Purplle, and other marketplaces is a true plus.
4. Manage CRM, email, SMS, WhatsApp, and retention campaigns.
4. Track traffic, conversions, ROAS, CAC, LTV, repeat rate, and engagement.
5. Build and manage campaign calendars for product launches, seasons, offers, and sales.
6. Manage social media content, influencer programs, blogs, video shoots, and creator collaborations.
7. Coordinate with creative, content, media, marketplace, and performance teams or agencies.
8. Track competitors, category trends, beauty trends, and consumer behaviour.
9. Use data insights to improve budgets, campaigns, content, and sales performance.

• 1. Build comprehensive dashboards to track and visualize marketing performance
• 2. Provide regular reports on key metrics including traffic, conversions, CPA, ROAS, and LTV
• 3. Analyze user behavior and conversion funnels to identify optimization opportunities
• 4. Present performance data to stakeholders with clear insights and recommendations
• 5. Implement A/B and multivariate testing protocols to drive continuous improvement

1. 2–5 years of experience in digital marketing for e-commerce, or brand marketing.
2. Experience in beauty, skincare, cosmetics, lifestyle, fashion, or D2C brands preferred.
3. Strong understanding of performance marketing, marketplaces, and consumer behaviour.
4. Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, Shopify, Canva, CRM tools, and marketplace dashboards.
5. Ability to manage influencers, creators, agencies, and internal teams.
6. Strong communication, storytelling, and analytical skills.
Startup mindset: fast, frugal, flexible, and ownership driven.

• 1. Google Ads and/or Meta Blueprint certifications
• 2. Experience with additional advertising platforms (LinkedIn, TikTok, Twitter)
• 3. Knowledge of CRM systems and marketing automation tools
• 4. Experience with landing page optimization and conversion rate optimization
• 5. Familiarity with marketing attribution models and customer journey mapping
• 6. Understanding of basic HTML, CSS, and JavaScript

• 1. Ability to demonstrate clear examples of campaigns you've optimized for performance
• 2. Experience managing substantial ad budgets with proven ROI
• 3. Portfolio of case studies showing before/after results of your marketing initiatives
• 4. Track record of improving organic search visibility for competitive keywords

• 1. Competitive compensation package with performance-based incentives
• 2. Opportunities for professional development and certifications
• 3. Collaborative work environment with a results-oriented culture
• 4. Chance to work on diverse and challenging marketing campaigns
• 5. Tools and resources needed to achieve marketing excellence

1. Digital sales growth across D2C and marketplaces.
2. Improved ROAS, CAC, LTV, repeat rate, and engagement.
3. Successful campaign and product launch execution.
4. Better marketplace visibility, rankings, and conversions.
5. On-time marketing calendar execution and budget discipline.

This role is perfect for a marketer who can think like a brand builder, execute like a growth manager, and analyze like a performance marketer.